How Fujifilm’s cameras and lenses are Made in Japan

“Made in Japan.”

It’s seen as a badge of quality inside and outside the country, as well as an indicator that you’re probably paying a bit more. But what does it actually mean? When Fujifilm, a company that proudly etches “Made in Japan” onto almost all of its mirrorless cameras, invited me to its Taiwa factory in Sendai last week, that was the main thing I wanted to find out.

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